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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, March 11, 2011

"Can't" is a four letter word! 4 Tips to break through barriers....

High performance racecar drivers and pilots overcome obstacle courses with an interesting technique. They visualize the "path around" any obstacle or barrier in their way.  

One professional pilot described the risks very succinctly:  "If you look at the barrier, you will most likely hit it.  If you look at the path around the barrier, you will be successful and maintain your momentum."

How often do we focus on the negative barriers or obstacles in our own work or personal situations?  

- I have watched teams implode because polarized groups took sides; each focused on negative aspects of the other position. 

- I have watched marriages falter because one or both parties focused on the negatives and irritations of the other partner. 

- I have watched business ventures fail because partners lost trust in each other and each "dug in" to a position that they could not work through to a resolution.


The secret?  Creative thinking, using "outside the box" analysis with the goal of creating a unified "new approach" to an agreed upon end solution.  

Ha!  Easy to say, but how does one actually accomplish this?
1) Agree on a common vision or end result; get everyone on the same page.   Restating your end result as a "vision statement" can be helpful:


2) Use  creative thinking techniques to brainstorm alternative solutions (remember: ignore the barriers and negatives, focus only on new, innovative alternatives) 


3) Filter your list of brainstormed alternatives into an agreed ranking of highest to lowest priority.  If necessary, you may have to agree first on the criteria to be applied to  calculate the ranking.  For example, must be a) within current budget, b) feasible with  existing staff resources, c) leaves no department at a significant market disadvantage, etc.

4) Remember the "people" side of these issues -- rebuild trust between polarized groups.  A great book that I have used is The Speed of Trust by Steven M. R. Covey. 




If you can break out of the downward spiral of negative emotion, you have a good chance of eliminating that 4-letter word, "can't" from the vocabulary of your business.  

It's all about focus  -- concentrate on the end vision to drive your success!

Thursday, March 10, 2011

Social Media explained in 2 minutes - guest post from bitrebels.com



posted by bitrebels.com
http://www.bitrebels.com/geek/social-media-explained-in-2-minutes-10-key-facts/

Friday, March 4, 2011

Business Introductions - add value to your own business network

Building a network of business contacts takes time and patience.  One great way to expand your network is to add "introductions" to your regular routine. 

1) Utilize business cards - when you meet someone interesting, ask for their card and jot a comment or two on the back regarding the conversation / issue / opportunity:

 
USE BUSINESS CARDS TO STRENGTHEN RELATIONSHIPS

2) expand your electronic contact list, add new business cards into natural groupings (by interest, business opportunity, etc).  Make notes of issues, interests and possible introductions where possible

3) use a business card scanner to easily enter your business contact information electronically.  Technology has made these card readers easily accessible and useable for very reasonable prices at office supply stores.

4) when you meet someone who would benefit from an introduction to another contact, ask their permission to provide an introduction -- note the "introduction" opportunity on the back of their business card to jog your memory later.

5) link up two or more individuals who may have a mutual benefit by email:

   "Joe, I met Suzie Cue, who is an entrepreneur in the same business you are.  She has some interesting marketing ideas that you might also benefit from.  Suzie, I have known Joe Shmoe for 10 years and he runs a great small business in XYZ community.  I think you two would enjoy meeting over coffee to discuss common business interests.  Please consider this an introduction to both of you.  your emails are as follows:

I have made an effort to facilitate at least 2 or 3 introduction per month.  Over the years, I have had many thank you's from those folks I have introduced - and some great stories of new opportunities and alliances formed.   What a great feeling to know you have positively impacted other businesses in your circle of colleagues!

Saturday, January 22, 2011

Funny videos - using humor to build your business

The attached video is a great example of using humor to build your business.  Westjet and Southwest Airlines also use humor to engage their customers.   The  rules and regulations from Aviation Authorities can be pretty dry; these folks at Air New Zealand have been able to weave some fun into the mandatory spiel.    Click and enjoy!