This happened about a year ago.....
I call it "Sorry, dialed the wrong number! "
It was very late on a Friday night,
in the middle of heated, nose-to-nose negotiations with a critical supplier who had threatened to withdraw services essential to our core business.
I was writing a strongly worded, very frank email to a board member discussing this supplier's flawed approach, their (outrageous, in my view) proposal, our internal assessment of the situation and my counter-proposal and our internal "give-away" points in the negotiations.
My mistake? Both the suppier and the board member have the same first name. Guess who actually actually received the board member's email ? --the supplier! (yes, the auto-naming feature in Outlook outdid itself by grabbing the most recent firstname email in my history)
